Lessons to the New West from Ego Trippin
So Ego Tripping has been out for a month and people have had a chance to digest the album with its strengths and weaknesses. Some aspects work very well, some didn’t. New West artists can learn from this album if they play close attention. Below I’ve compiled three main observations from Ego Trippin.
Take chances with your music
Tell the truth: You thought Snoop lost his mind when he put out Sexual Seduction. I’m not gonna lie and say that I had the foresight to see what a huge track it would become, but once the video dropped, I knew it’d be a problem. I’m not saying that New West artists should go out and copy Snoop, but instead follow his example. Step out of your comfort zones and take chances with your music. Do things you normally wouldn’t. Don’t paint yourself into a corner with your music, instead expand your horizons and take creative risks. Don’t follow trends, set them.
Mix your tracks
Please have DJ Quik or somebody that knows what they’re doing mix your tracks. Ego trippin is the cleanest album I’ve heard in a long time. There’s great music coming out of West Coast. I hate to say it, but a lot of it is mixed horribly. Don’t put a track out unless it’s mixed by somebody who knows what he’s doing. Far too often I’ll download quality track that’s not mixed or mastered at all. This kills me because it’s hard to throw good music on a CD when it sounds like it was recorded in a shower.
Check below for an example. The top track is by Cashis and Young De called All I Be. It’s a nice track with potential, but it’s not mastered and sounds flat and boring. The bottom track is from the new Westurn Union mixtape. You can clearly see the difference.

Take out Filler
As much as I like Ego Trippin, there is an important lesson to be learned from the length of the album. I think the album is 5 tracks too long. If Snoop would have been a bit more prudent with his song choice, this album would have flowed much better. Some of the best albums of all time are short. The Chroinc, Illmatic, etc. These albums woulndn’t have been nearly as powerful if they had 5 extra tracks. Aim to make each track you put out something powerful and something that will have high replayability. Don’t put out a track just because you recorded it and think it’s decent.
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